The Book Trust Prospectus

The Book Trust Prospectus

The Book Trust Prospectus
Edited by Benjamin Critton, Harry Gassel, Brendan Griffiths, Zak Klauck and Mylinh Nguyen
Softcover, 160 pp., offset 1/1, 4.25 x 7 inches
Edition of 500
ISBN 978-1-928570-15-8
Published by IFS, Ltd.

$19.10 · add to cart

The Book Trust, a site-specific publication and installation, was originally presented at the NY Art Book Fair, 5–7 November, 2010. During those days, the semi-fictional Investment Futures Strategy, Ltd., comprised of five graduate students from the Department of Graphic Design at the Yale University School of Art, offered an original publication for trade in a series of barters executed by its authors.

The Trust and the accompanying Book Trust Prospectus address matters of micro-economy and distribution, as well as prescribed versus perceived value. The project suggests a new currency specific to the setting of the Book Fair, a context in which a distinct set of commodities is exchanged by like-minded vendors in a finite space and time. It is only in this setting that a book could be posited as capital — a literal stand-in for the money that commonly exchanges hands at the Fair. Perceived worth is thus no longer dictated by edition or price, but instead by a trader’s subjective notion of the values they assign each book.

Over the three days of the Fair, the book, produced in a fixed quantity of 500, varied in value as each negotiation determined and redetermined its worth in the marketplace. With each transaction, the Prospectus assumed the value of the book for which it was exchanged. The traded commodities now comprise The Book Trust — a value-appreciating book bank. By trading with IFS, Ltd., participants acquired a single theoretical share of the bank, the Prospectus acting as a document of that transaction. In framing the project in a format similar to that of a stock exchange, IFS, Ltd. hopes that the Trust emphasizes the tenuous, abstract value of the book: as a designed object, as a medium for content, as a traded commodity, and as a symbol of participation in the project itself.

Prospectus
The Book Trust Prospectus is, in non-equal parts: a local currency, a stock prospectus for The Book Trust, an exploration into the nature of small-scale publishing and its presence at the NY Art Book Fair (R. Giampietro), a survey of precedented alternative currencies (B. Critton), a platform for hyperbolic re-representations of anonymous fiat money (R. Rozendaal), a foray into corporate branding and rebranding (Metahaven et al.), a proposal for a time-based repurposing of existing banknotes (N. Hirsch & Z. Kyes), an analysis of the current state of [art] book-publishing and -design (L. v. Deursen et al.), a venue for research into non-essential commodity futures like tulips and Beanie Babies™ (H. Gassel), a profile of independent art book vendors (Golden Age), and a podium for experimentation with anti-counterfeiting guilloché renderings (B. Griffiths & Z. Klauck). It is the story of its own making and financing as well as an evaluation of the context in which it was made and financed. The Prospectus is a 160-page, perfect-bound, one-colour book, offset-printed in an edition of five hundred by GHP printing in West Haven, Connecticut, USA.

No More Reality

Phil Chang
Arthur Ou
Eduardo Sarabia
Anna Sew Hoy

Temporary bookshop and exhibition
July 21 — August 25, 2011
Reception: Thursday, July 21, 6-8pm
Organized by Textfield, Inc.

Creatures of Comfort
205 Mulberry St.
New York, NY 10012
www.creaturesofcomfort.us
Creatures of Comfort New York is pleased to present No More Reality, a temporary bookshop and exhibition organized by Textfield, Inc. The bookshop and exhibition will take place in Creatures of Comfort’s adjacent project space at 205 Mulberry St.

In conjunction with the bookshop, which will feature current and archived titles from Textfield Distribution, there will be an exhibition of work by artists that Jonathan Maghen has collaborated with through Textfield to realize various publishing projects. The exhibition will feature the works of Phil Chang, Arthur Ou, Eduardo Sarabia, and Anna Sew Hoy.

The bookshop and exhibition title have been appropriated from the Philippe Parreno work, No More Reality (the demonstration), 1991, which is a four-minute video of children demonstrating, and chanting the slogan and title (“No More Reality”).

New York Times Tmagazine.

IFS, Ltd. Futures Newsletter

IFS, Ltd. Futures Newsletter, Opportunity Amidst Uncertainty

IFS, Ltd. Futures Newsletter, Opportunity Amidst Uncertainty
Softcover, 28 pp., offset 4/4, 110 x 175 mm
Edition of 6000
Published by IFS, Ltd. / Graphic Magazine

free* · out of stock

*free copy with each order

IFS, Ltd. Futures Newsletter is, in non-equal parts: a corporate bulletin, a speculative trading instrument, an experiment in memetic and symbiotic publishing, an internal-external analysis of company performance (B. Critton, H. Gassel, B. Griffiths, Z. Klauck, M. Nguyen), a proposal for an allegorical Escape Act (S. Dockray), a bid for a series of six activities (D. Horvitz), an abridged catalogue of semi-fictional gemstones (L. Francescone), a profile of independent art book distributor (Textfield, Inc.), and a self-reflexive / -reflective cartoon caption contest (R. Rozendaal).

Investment Futures Strategy, Ltd. (United States) in partnership with GRAPHIC magazine (Korea) is pleased to introduce Futures, a semi-official newsletter published as a stand-alone supplement to GRAPHIC #17 (”When Design Becomes Attitude”). In lieu of a traditional contribution, IFS, Ltd. has chosen to use the GRAPHIC platform to continue its experiments in trade and publishing.

The Book Trust Prospectus examined new possibilities for funding, trade value, and distribution by attaching a different kind of significance to the object, thus short-circuiting the expected monetary transaction. Production of the Prospectus, however, relied on labor-intensive methods that required hours of input for a relatively small output. With the Futures newsletter, IFS, Ltd. has hybridized the positive aspects of large-scale corporate publishing — economies of scale or large print-runs, distribution of labor, and maximum efficiency — with the dictatorial authorship afforded by self-publishing. This new model maximizes potential as authors and designers while minimizing the opportunity cost of production and distribution.

Within the logic of IFS, Ltd. Futures will also act as a form of currency: readers can use their copy of the newsletter to trade for a copy of the Book Trust Prospectus. These recirculated copies of Futures will then be re-made available as a way to generate revenue for a future, freely distributed, as-yet-undefined project thus continuing the self-sustaining eco-system of publishing and distribution, one in which readers and producers collaborate to generate and circulate content outside of the cost-prohibitive channels of traditional publishing.

IFS, Ltd. Futures Newsletter

IFS, Ltd. Futures Newsletter

Investment Futures Strategy, Ltd. (United States) in partnership with GRAPHIC magazine (Korea) is pleased to introduce Futures, a semi-official newsletter published as a stand-alone supplement to GRAPHIC #17 (”When Design Becomes Attitude”). In lieu of a traditional contribution, IFS, Ltd. has chosen to use the GRAPHIC platform to continue its experiments in trade and publishing.

The Book Trust Prospectus examined new possibilities for funding, trade value, and distribution by attaching a different kind of significance to the object, thus short-circuiting the expected monetary transaction. Production of the Prospectus, however, relied on labor-intensive methods that required hours of input for a relatively small output. With the Futures newsletter, IFS, Ltd. has hybridized the positive aspects of large-scale corporate publishing — economies of scale or large print-runs, distribution of labor, and maximum efficiency — with the dictatorial authorship afforded by self-publishing. This new model maximizes potential as authors and designers while minimizing the opportunity cost of production and distribution.

Within the logic of IFS, Ltd. Futures will also act as a form of currency: readers can use their copy of the newsletter to trade for a copy of the Book Trust Prospectus (see: the Prospectus, left). These recirculated copies of Futures will then be re-made available as a way to generate revenue for a future, freely distributed, as-yet-undefined project thus continuing the self-sustaining eco-system of publishing and distribution, one in which readers and producers collaborate to generate and circulate content outside of the cost-prohibitive channels of traditional publishing.

The IFS, Ltd. Futures Newsletter is, in non-equal parts: a corporate bulletin, a speculative trading instrument, an experiment in memetic and symbiotic publishing, an internal-external analysis of company performance (B. Critton, H. Gassel, B. Griffiths, Z. Klauck, M. Nguyen), a proposal for an allegorical Escape Act (S. Dockray), a bid for a series of six activities (D. Horvitz), an abridged catalogue of semi-fictional gemstones (L. Francescone), a profile of independent art book distributor (Textfield, Inc.), and a self-reflexive / -reflective cartoon caption contest (R. Rozendaal).