Best Company

As vintage couture clothing becomes more and more collectible, the next step is no surprise: collectible sweatshirts. Specifically, the incredibly beautiful, heavy-duty “high-school sweats” from Best Company in the 1980s, designed by Italian designer Olmes Carretti. Decorated with motifs derived from nature and sports, based on precise natural studies and drawings, these high-quality sweatshirts are deeply appreciated for their design artistry. Graphic design wizards Vier5 visited Carretti at his home in Reggio Emilia and created this absorbing book, including dazzling photos documenting individual shirts, explanatory texts and interviews with the designer. Best Company closed almost 20 years ago, and it has since achieved cult status: this book shows why.