Bend The Void

Geoff McFetridge, Bend The Void
Softcover, 16 pp., offset 4/4, 19.5 x 25.5 cm
Edition of 500
Published by Nieves

out of print

“As a graphic artist, you’re sort of swimming in a void. It’s really simple to make cool stuff, there’s so much cool stuff going round day in day out that it’s getting boring.” Geoff McFetridge sees himself as a merchant in icons. “Take the Yeti. I’ve made dozens of them over the years. In fact, I have reduced the bigfoot to virtually nothing. Even so, no matter how I keep reducing the image, it remains recognizable. That’s how I attract people; then I give it all a twist and start playing the perception game.